Dry cleaning is losing a couple popularity contests — our waning economy can’t afford it, and our critical environment wants no part of it. Skyrocketing gas prices are causing Americans to put a hold on some of life’s luxuries (such as having other people wash your delicates), while the country’s skyrocketing environmental conscience is steering us further from energy-inefficient and toxic processes (such as having other people wash your delicates in mondo machines with harmful chemicals). These are the two most apparent reasons why professional dry cleaning is on the decline, and cheaper, greener alternatives are beginning to take their place.
In Cathleen Jeffrey’s blog, “Let’s Talk Money…,”I read about the decline of business at the local dry cleaner in the small town of Hull, Massachusetts. The owner of Family Ties Dry Cleaners admits that business has been at the slowest its ever been, and she believes it has all to do with the rising gas prices. Here’s a video that Cathleen put together:
In a separate article from STLToday.com, The St. Louis Post-Dispatch online, about how the economy is affecting the household budget, one reader commented about how her family has begun to line-dry more their laundry in order to save energy and money.
A separate, but not-too-disconnected issue that also affects Americans’ dry cleaning habits is its environmental ramifications. With the environment and sustainability brought to the forefront with rising gas prices and a push to find a cleaner, more plentiful source of energy (not to mention a desire to patch that gaping hole in our ozone layer), people are becoming more environmentally conscious. That said, and considering the fact that professional dry cleaning is far from enviro-friendly, the industry is taking a hit. Aside from the huge amounts of energy it takes to keep a dry cleaning plant up and running, the cleaning agent used to wash the clothes — perchloroethylene — is a soil contaminant and a central nervous system depressant, and therefore dangerous not only to the environment, but to also to people in direct contact with it.
In response to the hard times, and in the spirit of greener times, alternative dry cleaning methods are gaining in popularity. They’re more inexpensive, more environmentally friendly and more easily accessible than professional dry cleaning. Products like ours, Woolite® Dry Clean At Home by Dry Cleaner’s Secret, may be the solution for homemakers with a mortgage, a gas bill, and an environmental agenda.